DTP+Makeover+Assignment

Your assignment for this class involves this fictional yellow pages ad.

This should be saved as (your name)Makeover in shared/Tech 7/Makeover.

Describe how your design is better according to the six principles: Balance, Proximity/Unity, Alignment, Repetition/Consistency, Contrast, White Space If you need help with what they mean click here.

Remember to look at all six principles of design, no matter how little one of them might figure in this design makeover.

One Possibility: ** Balance ** **:** The original is a very symetrically balanced design. Nothing wrong with it. The makeover changes to a more diagonal balance (the large business name in the upper left and the large phone number and the tall grass in the lower right.
 * Proximity/Unity ** **:** The makeover groups the business name & subheading, the list of services, and the contact info (phone) in different sections. Making all the text the same color unifies the different groups of information.
 * Alignment ** **:** The original is all centered. In the makeover the bulk of the text is left aligned but the all-important contact info is right-aligned to help set it apart and emphasize it.
 * Repetition/Consistency:** The old design is inconsistent in its use of type. Using the same 2 font families throughout the ad provides more consistency.
 * Contrast:** Rather than the old-fashioned lawnmowers (the repeated mirror images worked fine with the original layout) the makeover uses the contrast provided by cut and uncut grass. The tall grass to the right also helps to balance the mostly left-aligned layout. In the original, the tag line provides a certain amount of contrast with the word Big set larger, but it is so crowded by the other copy that the effect is diminished.

The columnar layout of the list of services provides more white space and makes the lists easier to read. This is just one possibility for this particular ad. You may disagree with some choices and choose other changes for your makeover.